External Consultants Program expands Antequera Parilli & Rodríguez's value offer

External Consultants Program expands Antequera Parilli & Rodríguez’s value offer

Antequera Parilli & Rodríguez starts its External Consultants Program with the incorporation of three new professionals in the area of Franchising and Foreign Trade.

Caracas, April 17, 2020. After more than 30 years offering specialized services in intellectual property, advertising law and other areas related to the protection of intangible assets, the firm Antequera Parilli & Rodríguez continues to add value to its offer of services by making available to its clients a comprehensive and differentiated proposal through the new External Consultants Program.

For Ricardo A. Antequera, managing partner of AP&R, this Program means “a strategy to strengthen legal areas related to our traditional orientation that will allow the firm focus on complementary solutions for our customers’ requirements; as well as meet new needs of the market”.

For this purpose, the firm adds three talents to its team. Luis Alberto Russian, founding partner of AFIEX, organizations specialized in consultant for products exportation, Pedro Cordero Núñez, a lawyer specializing in marketing, and Juan Salvador Pérez in strategic communications, as part of the consultants providing support to AP&R in each of its areas of expertise.

Luis Alberto Russian is a lawyer from Universidad Católica Andres Bello who has more than 27 years of experience in issues related to international trade in the public and private sectors. His incorporation as an AP&R consultant allows offering the firm’s clients a strategic and real vision of the challenges in connection with the export of products and services. During his career, he was the chairman of CONINDUSTRIAS’s Foreign Trade Committee, consultant to CONSECOMERCIO, as well as the president of the Colombian-Venezuelan Chamber (CAVECOL) and FEDECAMARAS. He also had a long-standing participation of over 16 years in the public sector, where he ended serving as the Chairman of the Anti-Dumping and Subsidies Commission.

Pedro Cordero Núñez offers his knowledge and experience in business, especially in franchising and marketing, areas where he has developed during last 20 years. He is a lawyer graduated from Universidad Católica Andres Bello, his work has led him to acquire skills for public relations and media management, the development of new business ideas for consolidation of new brands and corporate merges. Cordero Núñez also has skills in the editorial area, thanks to his incorporation as vice president and editor-in-chief of Plaz Communications Group, Editorial Group Plus.

Juan Salvador Pérez is attorney-at-law from Universidad Católica Andres Bello, magister in Political and Governmental Studies. He has a highlighted career in strategic communications for prominent public personalities and politicians. He has worked in the public and private sector, in 2018 he became Executive Director of National Council for the Promotion of Investment (CONAPRI), he collaborates with different Venezuelan publications, is member of the editorial board of SIC Magazine and actual Director of Strategic Communications of Relatio, agency dedicated to political and corporate communications.

What is the External Consultants Program?

It is a program of alliances with professionals specialized in different areas, which seeks to expand the value proposition by Antequera Parilli & Rodríguez to its clients to continue positioning itself as a comprehensive and differentiated law firm, within the virtuous circle of intangible assets protection.

Through the incorporation of these professionals, AP&R will strengthen its relationship with its customers and strengthen its offer with even more specialized knowledge in areas of current interest.